Your Sending Time is the Reason your Email Marketing is Failing

Ever wondered about the optimal time for sending your marketing emails in Australia? Crafting a compelling newsletter is just the beginning; knowing when to hit that send button is crucial for higher open rates and increased engagement. Timing matters across various platforms, not just on Instagram or Facebook. With numerous companies vying for attention in inboxes, strategically choosing when to send your emails ensures they stand a better chance of being noticed, opened, and acted upon.

Understanding the Importance of Timing

In a crowded digital space, it’s essential to make sure your email has a fighting chance of being seen, opened, and, ideally, acted upon. You might have noticed that your own inbox gets flooded at specific times during the day – in the morning, during lunch, and on your commute home. Companies understand these patterns and strategically send their marketing emails at times when their audience is most likely to check their inbox. Your audience’s attention is a valuable commodity, and sending emails when they are more receptive can significantly impact your campaign’s success. A well-timed email not only increases the likelihood of being opened but also boosts the chances of recipients taking the desired action.

Discovering the Peak Hours

So, when’s the best time to send email marketing in Australia? Research suggests catching your audience during moments of downtime or before they fully immerse themselves in work.

• According to Hubspot, peak click-to-open rates are at 10 AM, 1 PM, and 6 PM.
• Mailerlite’s analysis of 2.5 million email campaigns in 2021 aligns with this, pointing to optimal times between 10 AM-2 PM and 5-6 PM.

Moving on to the best days for sending emails, while weekdays generally perform similarly, Tuesday stands out according to CampaignMonitor. It boasts the highest click-through and click-to-open rates, making it a favourable day for your email marketing efforts. However, it’s essential to note that these insights are general, and your audience might have unique preferences. Conducting a bit of detective work to understand your audience’s habits and preferences is crucial to fine-tune your email marketing strategy.

Trial, Error, and A/B Testing

Determining the best time for your audience involves trial and error, considering their lifestyle and habits. While understanding general trends is valuable, specific audience behaviours can vary. Utilising A/B testing is a powerful method. Vary the send time each week or split a single email campaign to gauge performance differences. Remember, subject lines play a role, so it’s crucial to monitor results consistently.

Elevate Your Email Marketing Strategy

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