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Your #1 resource for digital marketing tips, trends, and strategy to help you build and maintain an online presence for your business.

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Your Sending Time is the Reason your Email Marketing is Failing
Email Marketing · Strategy

Your Sending Time is the Reason your Email Marketing is Failing

Which Social Media Metrics Really Matter?
Social Media · Strategy

Which Social Media Metrics Really Matter?

Consistency Should be your #1 Priority on Social Media. Here’s Why
Social Media · Strategy

Consistency Should be your #1 Priority on Social Media. Here’s Why

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Let’s talk about what social media management re Let’s talk about what social media management really costs 💬 Here’s the truth: professional management isn’t cheap. But there’s a reason for that. Every platform, every post, every strategy takes time, skill, and the right tools to do it well. In my business, full-time management ranges from $1800 to $2500 per month. Industry average? Anywhere from $1500 to $3500+ a month for effective, consistent delivery. So what actually impacts cost? 📱 Number of platforms (Instagram, Facebook, LinkedIn etc) 📆 Posting frequency 🎯 Experience of your agency or freelancer ⏱️ Response time and level of support Can you find someone cheaper? Absolutely. Should you? That’s the real question. My advice? Set aside at least 3 months of marketing budget before outsourcing. That gives you time to test, see results, and build real momentum. Are you surprised by these numbers? Drop a comment or DM me - I’d love to hear your thoughts.
Time for some real talk about follower counts. He Time for some real talk about follower counts. Here’s what the data actually shows: smaller followings work harder for you. Accounts with under 10K followers average 4 percent engagement. Those with 500K to 1 million? Just 1.3 percent. Why? Because when your audience is small, your content feels personal. You can respond to comments, recognise names, and build trust in a way big accounts simply cannot replicate. With fewer people to serve, your message lands deeper. The connection is real, and so is the conversion potential. A smaller following doesn't mean less impact. It's often your biggest strength. Stop chasing vanity metrics. Start leveraging what you have already built. 👉🏼 Save this if you needed the mindset shift. Share it with someone else who does.
Trying to juggle marketing while running your busi Trying to juggle marketing while running your business? You’re not alone - and you don’t have to do it all yourself. If posting consistently feels impossible, your emails are going unopened, or your website is overdue for an update… it’s time to call in backup. Here are the marketing services I offer to lighten the load: 🙌🏼 Social media management that keeps your brand consistent and engaging. ✉️ Email marketing that builds real connections (and actually gets opened). 💡Digital strategies tailored to your business - not a copy-paste template. 📱Website development that’s fast, mobile-friendly, and easy to use. Comment “INFO” below, and I’ll send you the details!
Your digital presence isn't just about showing up Your digital presence isn't just about showing up online. Yet here we are, with so many businesses stuck in the cycle of random posting and hoping something sticks. I'm Maddison, and I help service-based businesses transform their digital presence into something meaningful. Something strategic. Something that actually works. Because here's the truth: Every email, every post, every website interaction is a building block of your brand's digital identity. It's not just content - it's the foundation of how your audience experiences your business in the digital space. That's why I take a different approach. One that focuses on creating intentional strategies unique to YOUR business. No cookie-cutter solutions. No random posting. Just purposeful digital marketing that drives real results. Swipe through to see what's possible when we build your digital presence with intention. ➡️ Ready to create something meaningful? Comment START for more info
Maddison doll – just dropped 😉 Serving strat Maddison doll – just dropped 😉 Serving strategy and social stats, she comes fully equipped: 💻 MacBook Pro (with 42 tabs open and counting) 📱 iPhone + Pepsi Max (caffeinated and connected) 🐶 Cavoodle (cuter than your morning meeting) 🧘 Pilates ring (wellness is a business expense, right?) 👍 Social media icons (content calendar? Already scheduled) She’s not just managing accounts - she’s making moves.

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